Innovative technology brand TECNO today launched its brand campaign "Don't Stop Rising" in the Philippines, marked by the unveiling of its new brand manifesto video “Never Not Ready”. With its finger on the pulse of Filipino youth, TECNO highlights the incredible drive of young Filipinos to forge their own path and create their own opportunities. The campaign serves as a dynamic call to action, urging young people across the country to embrace every moment, make it their own, and never stop rising to be their best selves.
This campaign takes flight with a compelling and
creative music manifesto“Never Not Ready”, transcending traditional brand
films. The video embodies the core spirit of contemporary Filipino youth – they
do not wait for the perfect moment to be prepared; instead, they seize the
opportunity to rise: A fashionista can discover creative ways to express
herself on social media by using light from just a CD; a game lover never misses opportunities
to enhance his
gaming skills, even when waiting for coffee; a passerby
can grab a basketball that comes to his feet, shoot and score; and a dancer
can spontaneously choreograph and create captivating TikTok content anytime,
anywhere.
The
video authentically reflects the attitude and spirit of contemporary youth in
the Philippines. As TECNO’s Chief Brand Officer, Lucia Liu
shared: “We deeply understand Filipino consumers, which is why TECNO is
initiating this exciting campaign after TECNO’s rise in the Philippines in
recent years. Today we are not just launching a marketing campaign but creating
something that deeply resonates with the essence of Filipinos, establishing an
emotional connection with them and giving
them a strong voice-out about their inspiring ‘Never Not Ready’ attitude
to life.”
Indeed,
positioned at the forefront of business and innovation in the Asia-Pacific
region, the Philippines is experiencing rapid economic growth. Simultaneously,
the youth in the Philippines are rising to keep pace with the nation's
development, including pursuing higher education to meet global standards. Furthermore, the rising spirit of young Filipinos
is to create their own opportunities in life instead of waiting for the perfect
chance to find them. This spirit is
seamlessly reflected in the daily lives of the local youth – always prepared to
seize opportunities, showcasing unlimited potential and creativity.
The
stories in the manifesto video are all drawn from the real-life experiences of
Filipino youth. Take starring
influencer Kush Obusan and CJ Villafuerte's journeys as examples. Back in her university days, Kush was already active in the fashion
industry as a fashion photographer. While her peers were still on campus,
preparing for future careers, Kush
was ready to pursue her dream. Now, she has become an influential voice in
fashion for Gen Z on social media. CJ's story is equally compelling. His passion and talent for gaming propelled him
into the gaming livestream industry, laying the foundation for his subsequent
success. Today, he not only livestreams games but also
manages ventures in property leasing, restaurants, and skincare. In his words,
"In every battle I face in a game, I see it as an opportunity to strive
for victory and to rise for a better self, just as I face every day in my life.
I am ‘Never Not Ready’ for the daily challenges we encounter."
The
manifesto serves as a prelude to upcoming campaigns and the eagerly awaited
12.12 and Christmas season big promotions
in the Philippines. TECNO is set to engage its audience further by encouraging
them to share their own "Don't Stop Rising" stories on social media to win TECNO Xmas Rising Gift Boxes.
Additionally, during the offline pop-up store event at SM Mall of Asia from Dec
1 to Dec 21, customers can buy any TECNO Phone and have their Christmas wish
granted, while those who visit the pop-up shop, post a social media check-in,
can also stand a chance to win big prizes. More TECNO product discounts and freebies will be
offered through a series of market activities in the Philippines during this
peak season.
In essence, the "Don't
Stop Rising" campaign serves as a living expression of the overarching
brand ethos, encapsulated by the resolute commitment to “Stop at Nothing”. It
also aligns seamlessly with TECNO’s global endeavors, exemplified by the
brand’s previous campaign – "Don’t Stop Exploring Life’s New Angles"
– designed to inspire youth in India to unearth their true passions. Collectively,
these initiatives manifest TECNO's brand essence, transcending mere rhetoric to
become a guiding force within local operations. TECNO stands not only as a provider
of technological innovation but as a catalyst for substantial progress, and a
pioneer of technologies that enable global youth to rise to their full
potential.
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About TECNO
TECNO is an innovative
technology brand with operations in over 70 countries and regions across five
continents. Since its launch, TECNO has been revolutionizing the digital
experience in emerging global markets, relentlessly pushing for the perfect
integration of contemporary, aesthetic design with the latest technologies.
Today, TECNO has developed into a recognized leader in its target markets,
delivering state-of-the-art innovation through a wide range of smartphones,
smart wearables, laptops and tablets, HiOS operating systems and smart home
products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed
to unlocking the best and newest technologies for forward-looking individuals.
By creating stylish, intelligent products, TECNO inspires consumers worldwide
to never stop pursuing their best selves and their best futures. For more
information, please visit TECNO’s official site: www.tecno-mobile.com
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