These viral sensations are taking the web by storm, and they’re aiming even higher for 2025. Demonstrating a variety of talents such as dancing, acting, and even food reviews, these Pinoy influencers have won the hearts and minds of netizens with their relatable and engaging content.
Netting millions of subscribers between them, these creators have been dominating the hottest social media platform online, TikTok. Their content stands out from the crowd, popping for viewers on the ever crowded “For You Page.”
Here are the eight content creators to keep an eye on this year:
Toniyuh’s an actor and content creator best known on TikTok for his spot-on celebrity impersonations of Leni Robredo, Kathryn Bernardo, and many more. In one of his most viral videos, he showcases these voices and more while singing along to the tune of “Ice Cream Yummy.” The video now has over 14.6 million views on TikTok.
His witty sense of humor pairs well with a training in acting that’s seen him perform in theatrical productions such as “Bakit Isa Lang ang Bituin sa Langit” in 2019 and the Department of Trade and Industry’s Tanghalang Pangmamimili competition in 2018. This talent in acting has also landed him a role on the upcoming Puregold Channel BL Series “Got My Eyes on You”
Toniyuh’s a proud advocate for marginalized sectors such as the LGBTQIA+ community as well as elders. His political awareness adds a layer of depth to his lighthearted content online. He’s able to balance topics of politics with a fun sense of humor to attract audiences. It’s no wonder Toniyuh has such a deft hand at content creation given that he graduated cum laude from STI College with a degree in Communication Arts.
All these qualities have made Toniyuh an attractive collaborator for brands such as Nestea, Puregold, DigiPlus, Candy Corner Philippines, and more.
“I believe that the enthusiasm and creativity of every individual should be recognized,” said Toniyuh proudly. “As someone who is in love with the arts—my passion in creating new ideas, showcasing my talent in singing, hosting, acting, and uplifting others’ shaped me to do more, and to be more as Toniyuh.”
Michael’s popularity online has blossomed since he’s combined his love for dance and acting into a compelling online presence. With a TikTok channel that showcases both relatable skits about everyday life as well as skilled dancing videos, Michael’s been able to appeal to audiences of all ages. Already, his sharpening craft and dedication has netted him over 2.3 million followers online.
Maykel’s best known for videos of him lipsyncing to famous sounds in order to create humorous sketches. He also takes pride in creating hand gestures and dancing onscreen to showcase the talents he’s most passionate about. As a dancer, he’s also a member of his school’s Indak Lahi group as well as a representative for his municipality in Buhain All Star.
Maykel’s success has seen him collaborate with major online platforms such as TEMU, TikTok Shop, IPTV, Cici and more. He has also partnered with names in the skincare industry such as Prestige, Y.O.U, Dr. Lan, just to name a few.
When asked for advice for aspiring creators, Michael said, “Continue doing what you love, and someday, all your hard work will pay off. I truly believe that consistency and dedication will eventually lead to success.”
Joshua’s brings a vibrant mix of comedy, dance, and motivational content to his TikTok feed. Even while taking up his studies in tourism management, Joshua’s passion for performing has driven him to accumulate over a million followers online. With his trademark red stress lines on his forehead, he uses lipsyncing to connect with his online audience.
Having already gone through the GMA Sparkle workshop, Joshua knows what it’s like to prepare for stardom. However, he was able to find an audience of his own online while balancing his studies at the same time. For Joshua, online content has allowed him to find his voice and grow without sacrificing his daily responsibilities.
Xaii’s approach to online success has been through relatable content that highlights both his comedic chops as well as insightful view on life. His content often cut right to the heart of everyday experiences told through a comedic lens, making him instantly engaging to online viewers, including his over 1.1 million followers.
He’s most known for his POV: Brokenhearted content, which called out to the famously romantic Filipino audience. His ability to tap into the emotions of his audience has allowed him to collaborate with several local skincare promotion apps and brands.
Xaii currently studies computer systems servicing at Taytay Senior High School. His growing knowledge of tech has allowed him to diversify his
skills in order to become a force that could grow in both the fields of entertainment and IT.
Xaii spoke on how key empathy is to his content when he said, “I create content not just to be seen, but to make people feel seen.”
Jomari is a dancer that has been able to branch out with comedic skits about everyday experiences in order to create a must-see online feed. His fans can’t get enough of the “Angie Serye” POV series which Jomari based on a real-life relationship. With over 90 posts under the Angie Serye, the series has already amassed millions of views. The series has showcased Jomari’s captivating talents as his audience continues to grow with every post
Jomari grew his channel to this point despite having no previous experience or connections in entertainment. Having only a background in accountancy, his sheer creativity and sense of humor were able to find a passionate audience of followers on TikTok.
For Jomari, joy is at the heart of improving as a performer. He reminds us, “Sometimes the things we do for fun turn out to be our greatest talents.”
Tiff is an all-rounder, not only spending their time creating useful and inspiring content online, but also practicing his talents in singing, makeup, and drawing. Tiff first made waves with his series of videos sharing tips and experiences to fellow BPO agents in the country. Having worked in a BPO since 2011, Tiff had a wealth of knowledge to share that many were happy to follow and take on.
Tiff’s content goes beyond humor though as he’s been able to share honest updates about his own personal life. In August 2024, Tiff underwent open heart surgery to treat a serious health condition. He went on to share this story with his online following, even explaining how their heart continues to beat in a video that garnered over 7.9 million views. Since then, Tiff has become an advocate for fellow heart warriors dealing with similar conditions.
Already, Tiff’s ability to share humorous insights and sincerity has allowed him to develop a following that brands have been keen to take note of. Tiff has partnered with major brands such as Grab, Sleepasil, Nytol, and even been featured on TV shows such as “Wish Ko Lang.”
Papa JT is best known as one of the most popular voices in the country. Having professional experience doing voice acting for TV, movies, and radio, Papa JT has been able to utilize his talents to connect with millions. His iconic voice has been part of official materials for Hero TV, iWant TV, and Vivamax.
Currently he works as a director and producer for the top radio program in the country: Barangay Love Stories on Barangay LS 97.1. The show is a regular hit with fans, topping the most listened lists for both its radio broadcast as well as the podcast versions uploaded to Spotify. For his efforts, Papa JT has received a multitude of awards over the years, with Barangay Love Stories being cited as a Most Development-Oriented Radio Drama, Best FM Radio Program, and Best Radio Drama Program among others.
His comfort and years of experience as a performer has allowed him to be a very successful host as well. In past years, he has hosted for The San Miguel Beer Octoberfest as well as the Red Horse Beer Muziklaban.
The audience he’s cultivated through the years has followed him to his online platforms where he offers glimpses into the daily life of a radio DJ as well as sharing his experiences and discoveries in everyday life. When asked how he keeps improving day after day, Papa JT commented, “Motivation keeps you going but discipline keeps you growing.”
Los is an actor and host who has begun attracting a loyal following thanks to his wide range of talents. A management engineering graduate, cum laude, of Ateneo de Manila University, he’s trained himself to do accent work in both British and Australian accents, as well as live singing in a variety of genres such as pop, musical theater, and even rap.
He’s found critical acclaim for his acting on the big screen, having won the award for Best Supporting Actor in the inaugural Puregold CinePanalo for his role as Kael in the film “Kung Nag-aatubili.” As a musician, he hit the ground running with his debut single “Buti na Lang” in 2024. Meanwhile online, his sharp mind and balanced insight has made him a respected voice in both food and technology criticism.
A veritable renaissance man, Los’ variety of talents have already allowed him to collaborate on various projects with leading Pinoy brands such as DigiPlus, Holcim, Del Monte, and Pickup Coffee.
Los excels thanks to his undying passion for his craft. “I love the freedom and creativity that the art of storytelling allows,” said Los when speaking about his content creation journey.
These eight influencers have proven their ability to grow audiences and stay relevant in the ever-changing digital landscapes. Now they’re aiming higher than ever with the help of Sphere Celebrity and Influencer Management.
Sphere General Manager Wayne Avellano spoke on the exciting opportunity for all involved. “We want to help connect our talents with brands and corporations that can help advance their careers,” said Avellano. “We’re hoping to forge powerful collaborations that can help grow the value of our individual creators while serving the needs of the brands they link up with.”
Together with Sphere, these influencers hope to bring this ability to collaborations with brands seeking growth on the online space. For further inquiries, contact Sphere Celebrity and Influencer Management at 09178017876 or inquiresphere.ph@gmail.com.
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