QUEZON CITY, PHILIPPINES, April 22, 2026 – Eye Mo, the number one eye care brand in the Philippines for 80 years, is reinforcing its market leadership with the launch of Eye Mo COOL Red Eyes, a new innovative product entering cool eye drops that is a new segment.
Operating in a tropical country like the Philippines, where high temperatures and humidity are constant, Filipino consumers increasingly seek products that provide immediate cooling and refreshing relief. These environmental conditions, combined with daily exposure to irritants such as dust, smog, wind, sun glare, chlorinated water, allergic reactions, and prolonged use of contact lenses, contribute to a growing need for effective solutions to eye redness and irritation.
Eye Mo COOL Red Eyes is designed to directly address these conditions. As a conjunctival decongestant, it provides quick relief from eye redness and minor irritation, while delivering a cooling sensation through menthol. This dual benefit positions the product at the intersection of efficacy and sensory experience, aligning with evolving consumer expectations in the category.
“With the introduction of Eye Mo COOL Red Eyes, we are not only expanding our portfolio but strengthening our market leadership with entering a new segment, cool eye drop segment,” said Weitarsa Hendarto, Director of PT Combiphar. “As Combiphar marks 55 years of championing a healthy tomorrow, this innovation is a commitment from Combiphar with its brand Eye Mo always innovate to meet consumer’s needs.
The launch also supports Eye Mo’s with current product Eye Mo Red Eyes Formula, Eye Mo Moist, and Eye Mo Daily Care broader business objectives of sustaining category leadership while accelerating growth in the new segment to meet consumers need. By entering the cooling space with a differentiated offering, the brand aims to capture new users and defend its market share against increasing competition.
Supporting the product rollout is the “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo” campaign, a 360-degree marketing initiative designed to drive awareness, engagement, and trial among young urban consumers. The campaign leverages digital platforms, influencer partnerships, on ground activations, and retail visibility to position Eye Mo COOL Red Eyes as an essential solution for individuals with fast paced, active lifestyles.
Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, shared, “Our campaign is rooted in the reality of our consumers’ daily lives. In a hot and demanding environment, people are looking for quick, reliable ways to stay refreshed and productive. Eye Mo COOL Red Eyes delivers exactly that, making it a natural fit for today’s generation.”
As part of its engagement strategy, Eye Mo features rising actor Dustin Yu as proud user and the face of Eye Mo COOL Red Eyes, to amplify the product’s relevance among younger audiences. Through digital activations such as the “Iced Eyes Bebeh” challenge, the campaign translates the cooling benefit into a shareable and experiential format that resonates across platforms.
Weitarsa also highlighted the company’s commitment to continuous innovation: “At Combiphar, we are driven by the purpose of improving quality of life. For 55 years, Combiphar has continuously evolved to deliver healthcare solutions that meet the changing needs of consumers. Eye Mo COOL Red Eyes represents our ongoing commitment to bring innovation to enter in the new segment, the cool eye drop segment that are relevant to today’s lifestyle, providing immediate relief while supporting long term eye health, Championing a healthy tomorrow.”
With Eye Mo COOL Red Eyes, the brand reinforces its leadership by delivering an innovative solution that meets the evolving needs of Filipino consumers, making eye wellness an essential part of everyday self-care. Now available in drugstores and pharmacies nationwide, Eye Mo COOL Red Eyes invites everyone to experience a cooler way to care for their eyes.
For more information about Eye Mo Cool Red Eyes and the “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo” campaign, please follow Eye Mo Philippines official social media channels (Tiktok: EyeMoPh; Facebook: Eye Mo; Instagram: eyemophofficial; YouTube: Eye Mo Ph).
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About Eye Mo
Eye Mo® is a trusted global brand, and award-winning eye drops that has been in the Philippines for decades. Currently, Eye Mo is marketed in The Philippines, Malaysia, Singapore, Cambodia, Myanmar, Brunei Darussalam and Mexico. In The Philippines, Eye Mo has 4 variants, Eye Mo Red Eyes, Eye Mo Moist, Eye Mo Daily Care, and Eye Mo Cool. For further information, please visit www.eyemoph.com, Facebook: EyeMoPH, IG: @eyemophofficial
About Combiphar
Combiphar was established in Indonesia in 1971 as a pharmaceutical company with Company’s purpose ‘Championing a Healthy Tomorrow’ – meaning, a healthy future starts now. Presently, Combiphar produces and markets over 90 high quality and affordable OTC, ethical products, consumer healthcare, honey, herbal, and cereal including renowned brands such as OBH Combi, Insto eye drops, Eye Mo (both are leaders in their respective category), Simba, Madurasa, and many more.
Headquartered in Jakarta, Indonesia with 1800 employees across Indonesia and presence in a large number of primary and secondary cities.
Currently Combiphar already presence around the world i.e Philippines, Malaysia, Singapore, Cambodia, Myanmar, Brunei Darussalam, Taiwan, Vietnam, China, Fiji Islands, Mexico, and South Korea. We are also presence in UAE, Oman, Maldives, Kenya, Somalia and Niger.
For further information, please visit www.combiphar.com, IG: @combiphar, Facebook: Combiphar Indonesia, Twitter: @CombipharID
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