ANGKAN officially marked its beginning as a
Filipino premium food brand with the launch of its first product, Angkan
Premium Fish Sauce 45°N, held at The Aristocrat Restaurant, Roxas
Boulevard, Malate, Manila.
More than a product introduction, the event
served as a statement of what ANGKAN hopes to bring forward: a deeper respect
for Filipino flavor, a higher standard for everyday ingredients, and a renewed
pride in products made by Filipinos.
Rooted in the meaning of its name, ANGKAN
represents family, lineage, and where one comes from. This spirit shaped the
tone of the launch, as the brand shared its purpose of creating food products
that are honest, carefully made, and worthy of a place in Filipino homes,
restaurants, and eventually, global markets.
The afternoon opened with the story behind the brand, led by ANGKAN’s founders, who shared how food has always been part of their family’s journey. From there, the program moved into the official reveal of Angkan Premium Fish Sauce 45°N, the brand’s first expression of flavor and its first proof of standard.
The product was introduced as a premium fish
sauce made with only real ingredients: anchovies, sardines, and sea salt.
It is naturally fermented for 12 months, made through First Press
quality, and carries a 45°N premium strength, reflecting a higher
level of natural protein and flavor concentration. These qualities give ANGKAN
its deeper umami, richer flavor, and stronger character, while staying true to
a cleaner ingredient direction with no sugar added, no preservatives, and no
artificial flavors.
Throughout the launch, ANGKAN emphasized that its
goal is not to make cooking complicated, but to help make food taste better
through better ingredients. The brand positioned its first product not merely
as another fish sauce, but as a Filipino food product with a clear standard:
real ingredients, stronger umami, and better food.
The event also highlighted the product’s
manufacturing and quality principles, giving guests a clearer understanding of
what makes ANGKAN different from ordinary fish sauces in the market. This was
followed by a culinary segment and guided tasting, where guests experienced
Angkan Premium Fish Sauce 45°N through prepared dishes, including a canapé
where ANGKAN was used as a finishing flavor, and stir-fried beef where it
served as a cooking ingredient.
Through the tasting, guests were invited to
notice the aroma, depth, umami, balance, and cleaner finish that ANGKAN brings
to food. This part of the program gave the launch its most meaningful proof:
the product was not only presented, but experienced.
The event concluded with appreciation for the
guests, partners, team members, media friends, and everyone who supported the
beginning of ANGKAN. The brand also opened its launch counter for guests who
wanted to bring home the first bottles and explore restaurant, reseller, and
business opportunities.
With its official launch, ANGKAN begins its
journey with a product deeply familiar to Filipino tables, yet presented with a
renewed sense of pride and quality.
ANGKAN begins with flavor, but carries something
bigger: the pride of Filipino excellence.
0 Comments