Taiwan Excellence officially launched its three-day event, LOHAS
Days, on September 12 at Ayala Malls Market! Market!, aiming
to promote a Lifestyle of Health and Sustainability (LOHAS) among
Filipinos. The event opened with a press conference attended by Miss
Universe 2018 Catriona Gray, who was formally introduced as a Taiwan
LOHAS Advocate.
The event marked
a major effort by Taiwan to introduce its wellness and sustainability innovations
to the Philippine public. Key representatives from Taiwan institutions and
leading health brands were present to show support.
The press
conference began with a vibrant cheer dance performance set to Taiwan’s
professional baseball team anthem, energizing the audience and symbolizing
Taiwan’s dynamic entrance into the Philippine wellness scene.
Delivering the
opening remarks, Ms. Josephine Shun, Director of the Economic Division
at the Taipei Economic and Cultural Office in the Philippines, said:
“Taiwan is serious about health. Our government is promoting a big vision called Healthy Taiwan. Taiwan is known as the Bicycle Kingdom and one of the top three fitness equipment exporters in the world. I invite you to enjoy everything around you and have fun with your family and friends.”
Mr. Alex Lai, Director of Taiwan Trade Center Manila,
emphasized the value of innovation in the LOHAS movement:
“17 Taiwanese companies have brought more than 30 innovative
products. The Taiwan Excellence Awards have celebrated innovation as Taiwan’s
core value. Behind every award is a simple belief: innovation brings a better
life.”
Miss Universe 2018, Catriona Gray, speaking on the importance of the LOHAS movement in the Philippines.
Miss Catriona
Gray expressed her enthusiasm for the movement, stating:
“I’ve always admired Taiwan for being a leader in championing better health and wellness. Seeing LOHAS being shared here in the Philippines is an empowering reminder that living a healthy, sustainable lifestyle is something we can all embrace.”
The launch event
also featured remarks from Ms. Anne Constantino, Senior Vice President for
Operations at Anytime Fitness Asia Corporate, who shared her experience
with Johnson Fitness, a Taiwan brand known for its smart fitness
equipment. Other Taiwan brands supporting the initiative include JK Fitness,
Starbia, Vinxper, and Aropec.
Market! Market! was alive from morning until night as
attendees of LOHAS Days on September 12 were able to access free fitness
activities for the whole day, such as spin class, yoga session, and high-energy
body combat.
In addition to
fitness sessions and wellness talks, LOHAS Days also features a diverse
range of innovative products from award-winning Taiwanese brands, highlighting
how technology and sustainability go hand in hand in everyday living:
l
GIANT, XTC SLR 29 — Includes Giant’s premium
ALUXX SLR aluminum frame, offering top-tier lightness, rigidity, and durability
and ensuring speed, balance, and confident handling on any trail.
l
Makalot, Motion Tracking Suit — Designed for
AI-powered AR/VR and animation and accurately tracks joint motion and angles
using reliable sensors and algorithms.
l
Acer, Swift Edge 14 AI — Built for productivity
and creativity, it delivers up to 21 hours of reliable performance with
multi-day battery life.
l
FECA, Slam Dunk Basketball Kit— Features FECA’s
patented magic suction technology and offers a stable, eco-friendly, and
adjustable play setup for both kids and adults.
l Annie’s Way, Power Hydrate Facial Essence — Ultra-fast absorbing, non-sticky power hydrate facial essence infused with Green Tea and Retinol to refresh, hydrate, and revitalize the skin.
LOHAS
Days Event At Ayala Malls MARKET! MARKET!
LOHAS Days will
continue to run until September 14 at Ayala Malls Market! Market! in Taguig
City. Visitors can
enjoy fitness sessions, wellness talks, interactive exhibits, and product
showcases that highlight Taiwan’s innovation in health and sustainability. The
event also features the beloved mascot FuBear and exciting activities for
families and fitness enthusiasts alike.
For more
information on LOHAS Days, visit the Facebook page of Taiwan Excellence PH: https://www.facebook.com/TaiwanExcellence.ph.
0 Comments