A major new chapter has opened in the Philippines’ professional beauty market. The Barum, a top brand known for its skin systems in Korea, has officially launched its products here. The local company The Glow Atelier is the exclusive distributor. At the launch event held in the Grand Hyatt Manila, The Barum introduced its main idea: “Proactive Skin Care.” This method is all about making skin strong and healthy long-term, instead of just treating problems after they happen.
The brand's promise is simple: effective ingredients, safe formulas, and happy customers. Their best treatment is the RADIANCE RENEWING (R2) system. The key product, the R2 HS Implant Kit, uses tiny, pure needles called spicules that come from marine sponges. This special technology helps active ingredients sink deep into the skin, making skin renew faster and giving better results than a regular chemical peel, but with less irritation. The R2 kit is available for almost all skin types and is designed to tackle common issues like acne, pigmentation, and signs of aging.
The Barum uses a strict two-step plan: a controlled peeling treatment, then powerful regeneration. Right after the R2 treatment, the skin is treated with the CRYSTAL CLEAR PR Ampoule. This product is full of 10,000 ppm of PDRN (Polydeoxyribonucleotide), a special material known to speed up healing and help the skin produce collagen. This complete process ensures clients get a fast, noticeable glow while strengthening their skin for the future. PDRN is a key ingredient becoming very popular in the Philippines' growing market for skin booster treatments.
The Barum's products are also custom-made for people in the Philippines, dealing with common issues like oily skin and sun damage from the tropical climate. The R1 Acid Kit is used to clear up persistent acne and dark spots, while the BLUE JEWEL AZULENE line gives fast cooling to reduce redness and irritation.
The launch drew many guests, including top doctors, clinic owners, and media. The efficiency of the system was demonstrated live and confirmed by media personality Rica Lazo of DZMM Teleradyo. The arrival of The Barum highlights the strong and growing influence of Korean beauty standards and advanced-technology-based products in the country, where consumers are increasingly seeking effective, non-invasive treatments.
Clinics and professionals who want to offer these high-level treatments are encouraged to contact The Glow Atelier for partnership details and training. The debut of The Barum brings a new, advanced, and effective era of Korean professional skin care directly to the Filipino market.
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